Idea and concept design, Hufvudstaden
Flower Power
A flexible design was created to announce that a premises or retail space is now available for rent. To emphasize the prime location in the city, the concept was named “Flower Power” — highlighting the potential for growth. Where possible, the illustrations extend above the window. An animated façade projection welcomes new tenants. As the concept turned out to be useful not only for window vinyls we have started to explore it on other items.
Seed capsules and ornamental grasses
Monstera
A flexible concept of components that can be built and in variations to fit different sizes of windows
The concept was also useful when a “thank you”-card was designed for a gift box of seeds at a client breakfast event.
A warm welcome to a new tenant