With a purpose to connect Alcros’ premium color products with the official sponsorship of Tre Kronor we created the concept Färger på elitnivå, translated Colors for the elite for the B2B campaign.

The Color Tackle photo below, shot by Ian Crawford, was an extraordinary experience, involving an impressive amount of paint to capture the perfect splash for this collage. The main image for the B2B campaign, The Color Tackle, was later recognized with an award at One Show.