I’d like to illustrate my three years at Hyper Island through the lens of T-shaped skills. My foundation comes from an MA in Digital Media Management from London, where I developed a solid base in strategic digital thinking and management. I then deepened my design thinking expertise through the UX Design Upskill program and strengthened my business acumen with the Business Developer Upskill program. As a curious, constant learner, I am currently exploring AI and prompt design for UX & UI designers at Stockholms Tekniska Institut in my spare time.

With over 20 years of experience as an Art Director and graphic designer in the advertising industry, I aim to combine my creative expertise with strategic skills in new projects or future roles.

Work experience
Today, I run my own company, Adwoman AB, and work as a freelancer. Previously, I have worked at both small and large advertising agencies, including Lowe Brindfors, Lowe People, Draft, Lowe Lintas, Amirati Puris Lintas, Welinder, Håwi Euro RSCG/Jan Arbman, Ahlm & Partners, and Nordpool Reklam.

Voluntary work – Agenda: Jämlikhet
I joined the web team in 2017, where we initiated a comprehensive redesign of the website based on UX research. We work in agile processes, continually designing and testing the platform, incorporating new graphic design and a logo. The launch took place at the end of May 2021. This is an ongoing project driven by volunteers.

Clients, present and previous
My clients include Artipelag, Alcro, BabyBjörn, Mercedes-Benz, Hufvudstaden, Rädda Barnen, Barndiabetesfonden, Electrolux, Wyeth Lederle, Unilever, Stockholm’s bid for the 2004 Olympic Games, travel agencies, SCA baby and consumer products, among others.