Idea, app & web design + Advertising campaign
Rädda Barnen
Goda hälsningar
When you use the app Goda Hälsningar to create and send your holiday greetings, birthday cards, or invitation cards, you’re not just sharing personal wishes with your loved ones. You’re also making a difference in the lives of children in need. For every postcard sent, 1/3 of the revenue goes directly to Save the Children. Use your own photos or choose among illustrations made specially for Goda hälsningar with goodwill by professional illustrators at Agent Bauer.
We created and launched a postcard app for Rädda Barnen called Goda Hälsningar. The mission was to spread joy twice over by offering beautifully designed postcards while supporting Save the Children’s charity. As an art director, I was part of a small freelance team that came up with the idea, initiated collaborations, designed the app and web, and created the communication.
